Zitsticka: Meet the indie brand popping the adult acne stigma


The acne/spot market is not only mature but a sector dominated by a few key players, so can new contenders break into the breakout category?

Daniel Kaplan and Robbie Miller

As beauty inclusivity broadens its reach, more brands are formulating dedicated ranges to tackle skin conditions, and acne/ spot treatments is no exception.

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After tasking themselves with disrupting the spot treatment category, founders of Zitsticka, Daniel Kaplan and Robbie Miller, catch up with Cosmetics Business on how they 'broke-out' in the category.


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