Zodiac beauty: How astrology made its way into bathroom cabinets and make-up bags

By Sarah Parsons 19-Nov-2019

The trend has been harnessed for content creation and product development, Cosmetics Business explores the rising stars of horoscope beauty

A few years ago if you advised consumers which products to buy based on the exact time and location of their birth, you’d probably see a few raised eyebrows to say the least. But ...

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