allbeauty made record-breaking sales of £2.8m over the Black Friday weekend from 24-27 November.
There were ten postal collections per day and purchases were delivered to 46 countries.
At peak times 1,400 products were packed per hour, with fragrances making up 55% of sales.
Chief Operating Officer of allbeauty, Janice Mancini, said: “This year’s Black Friday to Cyber Monday was another record-breaking weekend for allbeauty.
“The season has well and truly started so the challenge now is to keep up the great work by our fantastic team and make sure our customers have a very happy Christmas.”
From Black Friday to Cyber Monday allbeauty received 64,000 orders and despatched 40 tonnes of products.
