bareMinerals' new platform promotes the potential of beauty

'Be a Force of Beauty' campaign to engage women worldwide

Cosmetics company bareMinerals is launching a new global platform to spread the message that beauty can change the world. ‘Be a Force of Beauty’ aims at giving women a voice and reflects bareMinerals’ approach to their customers, with whom they are closely involved thanks to the online, peer to peer community they have established. ‘Be a Force of Beauty’ is the next step in the brand’s commitment to engage women in open dialogue and promote conversation about beauty and its influential, positive power. “We acknowledge that there is real power and potential in beauty and it’s our role to inspire women and serve as advocates to showcase the cultural impact beauty can have on humanity,” commented Simon Cowell, global chief marketing officer. The global campaign will be supported by print, digital and social marketing efforts throughout Europe and will first roll out in the UK.