@cosme: Bricks and clicks

Japanese beauty retailer @cosme merges online and offline structures into a coherent and successful concept, reports Annemarie Kruse

Japanese beauty chain @cosme started out as a beauty product review website back in 1999. On www.cosme.net Japanese beauty consumers could post reviews, opinions and pictures of beauty products. Cosme.net was popular almost from the beginning, with a large and constantly growing user community that filled the website with content.

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