diptyque expands presence in Japan with second store

The fragrance house celebrates the opening of its new store in Tokyo with Japanese-inspired products

diptyque has opened a new store in the Ginza district’s G6 Mall.

French fragrance house diptyque has operated in Japan for over a decade and has now opened a second store in Tokyo to increase its presence in the region.

The store is located in the Ginza district’s G6 Mall and joins the brand’s original Japanese store, which opened four years ago in Tokyo’s Aoyama district.

The new Ginza shop is designed to be a place where east, meets west. It is described as having the warm ambiance of the flagship store in Paris combined with the formal purity of Japanese interiors.

Visitors are greated by the brand’s iconic oval medallion and a wall of hourglass scent diffusers, which are said to symbolise the power of time.

A bamboo cocoon houses the brand’s iconic range – Collection 34.

The store features a façade inspired by Japanese folding screens and a rice paper panel diffuses filtered light into the space.

A cocoon made of interwoven bamboo houses the brand’s Collection 34, which is an homage to the original boutique.

The brand has launched a Tokyo-inspired candle to coincide with the store's opening.

To celebrate the opening of the Ginza diptyque shop, the brand has launched an exclusive candle named Tokyo. It sits in an opaline glass decorated with leaf designs.

The notes in the candle include pine oil, cedar leaf, oak moss, incense, elemi and ginger, which are said to be reminiscent of a Japanese sanctuary.

The brand has also unveiled three roll-on Eaux Florales perfumes in a decorated box: Eau Rose, Eau Mohéli and Géranium Odorata.