eBay.co.uk has announced the launch of a dedicated hub for male grooming products, created in partnership with L’Oréal Men Expert.
The hub will feature products ranging across grooming categories, and has been launched in the run up to Father’s Day celebrated in the UK on 18 June this year.
Key categories include: skin, shaving, hair care & styling, body, dental and gift sets.
Rhian Bartlett, Senior Retail Director at eBay, said: “We’ve watched the men’s grooming industry grow over the years and are delighted to be able to celebrate such a wide selection of brands on our dedicated men’s grooming hub.”
Consumer education is also a key part of the eBay’s strategy with the new hub.
On the site, users can learn ‘How To Get a Barber-Worthy Shave At Home’ or read about ‘Year-Round Skincare for Men’.
