in-cosmetics 2014 to debut 'Country Focus'

Hamburg based show will shine a light on Brazil's vibrant personal care market

Running from 1-3 April 2014, next year's edition of in-cosmetics will take place in Hamburg and will feature a new Country Focus as well as an even more comprehensive educational programme, according to organiser Reed Exhibitions.

In a celebration of a year of collaboration between Germany and Brazil, the event promises to shine a light on Brazil's vibrant personal care market, which is the third biggest in the world. The Country Focus will be supported by the Brazilian Association of the Cosmetics, Toiletry and Fragrance Industry (ABIHPEC) and will offer a programme of events including a Brazil Product Trail, Marketing Trends presentations, a Workshop and a Brazil exhibitor pavilion, hosting many first time exhibitors. A Networking Zone with a Brazilian Bar will also give visitors and exhibitors the chance to discuss opportunities in more detail. Finally, market analyst Mintel will demonstrate the most innovative skin care, hair care and colour cosmetics brands from Brazil in the Innovation Zone.

Lucy Gillam, Event Director for in-cosmetics, commented: “We’re extremely excited about in-cosmetics 2014 and to be returning to Germany after five years. This is the first time we’ve taken the show to Hamburg and we’re gearing up for another action packed edition with more visitor attractions and educational content than ever before. The new Brazil Country Focus will add a new dimension to the show, offering visitors a unique opportunity to gain insight into this vibrant market.”

Highlights of the extended Educational Programme are said to be a keynote presentation on innovation by Beiersdorf and a session on the pitfalls and opportunities provided by the Chinese market. Meanwhile, the Fragrance in Cosmetics and Testing and Regulation Zones, launched in 2013, have both increased in size; the 2014 Fragrance in Cosmetics Zone will be twice as large as 2013's, while the Testing and Regulation one will be five times larger.