The cosmetics industry ingredients trade show will also change its logo
Cosmetics ingredients trade show in-cosmetics Group has announced that it will be renaming its European flagship event to in-cosmetics Global.
The change in name is taking place alongside a change in logo; the brand has historically used an outline image of an ancient Egyptian as part of its branding, but will remove this going forwards.
in-cosmetics' new look targets its global audience
The changes have been enforced to modernise the brand’s identity and align it with its global agenda. Lucy Gillam, Director of the in-cosmetics Group, said: “The Europe event has grown strongly in size and scope over the years. It now has a truly worldwide reach and, as such, we feel it warrants a global name tag.
“What’s more, 2016 is an important year for the in-cosmetics Group as we’re launching our first event in North America. We believed the time was right for a significant change in our visual identity and hope that the new branding will quickly become recognised across the personal care industry.” in-cosmetics started as a single European trade show, but has expanded since 1990 to five trade exhibitions and associated events. In 2017, the next European edition of in-cosmetics Global will take place at London’s ExCeL from 4-6 April.