in-cosmetics: supplying the strength behind personal care in the Latin market


The exhibition dedicated to products is indispensable for formulators and researchers who are looking for business, competitive differentials, innovation and education

All the attention of the main cosmetics’ manufacturers in the Latin community is directed at Brazil. First, because the country is the foremost supplier of products, exporting goods worth US$ 510 million to the region in 2016, according to the ABIHPEC, but also because it is playing host to in-cosmetics Latin America, the exhibition that is indispensable for formulators and researchers who are looking for business, competitive differentials, innovation and education.

The event, which is scheduled to take place in São Paulo on 20 and 21 September, is wholly dedicated to products and connects Latin America with the main trends in the industry worldwide. Companies that want and need to evolve come face to face with 200 international exhibitors, like Chemyunion, Kumar Organics, Tinci, Ikeda, Clariant and Croda. “This is a global business platform. We centralize what’s happening in North America, Asia and Europe so the whole of the Latin community can access it”, explains Daniel Zanetti, the director of in-cosmetics Latin America.

The programme

The programme will include more than 50 hours of quality content, including workshops and technical seminars, and an area devoted to market trends, where industry data, case studies and surveys by agencies like Mintel, Euromonitor and Factor Kline will be presented. There will also be really practical experiences from the Formulation Lab, involving interactive training sessions, formulae creation and something new, the Make-Up Bar, where visitors will be able to get to know how new pigments can be applied in a variety of ways.

We thought about offering an all-round experience, which helps personal care product manufacturers decide on the best ingredients, the claims of which meet market demands, comply with regulatory requirements and offer training for a broad vision of the industry and, consequently, ensure greater success with consumers”

Brazil and Latin America

Brazil’s relationship with Latin American countries in the cosmetics industry is extremely strong. Its location and skin and hair similarities favour the supply of products and a connection with the innovation that comes from other parts of the world.

According to the Brazilian Ministry of Industry, Foreign Trade and Services, in 2016 Latin America took 82.6% of all Brazil’s international sales in the personal care industry, worth a total of US$ 510 million. The biggest buyers are Argentina (23.8%, Chile (10.5%), Colombia (10.4%) and Mexico (10.2%). Foreign sales of Brazilian hair products are the highlight. New product launches represent a 30% share in revenue.

in-cosmetics Latin America’s organisation is reminding people that while the event may only be taking place in September, it is important to schedule participation well ahead of time. Location information, travel and accommodation suggestions and all content references can be found at the event's website.

in-cosmetics Latin America

Date: 20 and 21 September 2017, from 10:00 until 19:00

Venue: Expo Center Norte – Blue Pavilion, São Paulo, Brazil.

For more information, please visit:


About in-cosmetics

in-cosmetics is a global business platform aimed specifically at the market for ingredients in the cosmetics industry. It started in England in 1990 and already has arranged 27 events in Europe, Asia and the Americas. It is recognized for connecting these regions with the main industry trends, generating valuable relationships, networking, education and innovation. This is the fourth Latin edition of the exhibition and it is being held in Brazil.

About Reed Exhibitions

Reed Exhibitions is the world’s leading events’ organizer, with over 500 events in 30 countries. In 2016, Reed brought together over seven million events participants from around the world generating billions of dollars in business. Today Reed events are hold throughout the Americas, Europe, the Middle East, Asia and Oceania and Africa, and are organized by 38 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries.

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