mymarketmonitor unveils ‘beauty blog FTSE 100’
Social media analyst names most influential UK bloggers
Social media measurement and engagement specialist mymarketmonitor.com online has compiled a “FTSE 100 of beauty blogs” in the UK, enabling brands to establish who the most influential bloggers are and why.
“Consumers are turning to beauty blogs as they are perceived to provide an honest and independent opinion on beauty products. Now brands can identify which bloggers are most likely to write about their products, target them and engage with their consumers,” says Sean Smith of mymarketmonitor.com.
“We track a brand across the beauty blogs, as well as other social media sites, measuring the impressions, backlinks, sentiment and influence so brands can get a true understanding of their value. This is available 24/7 and updated every 20 minutes through mymarketmonitor.com online.”
The company’s ceo Mike Ramseyer adds: “There is a massive sea change underway. It used to be the media that influenced opinion and thus the consumer, now it is social networks, the consumer chatter that is driving opinion, and the bloggers are a direct link into this phenomenon.”
