shu uemura launches Blow Dry Beautifier

shu uemura Art of Hair has launched a new hair product that is inspired by the skin care and make-up hybrid BB cream.

The Blow Dry Beautifier (£23.10) is said to recreate the nude BB effect for hair, combining care and control for a flawless finish.

It is available in two options for different hair types. The BB Serum is suitable for fine to medium hair and the BB Cream is for thick hair.

The product is available exclusively at the brand’s hair salons.