Provenance

Trending Articles

  1. H&M Beauty to open first Swedish flagship stores Both stores will carry the fashion retailer’s full line of make-up, skin care and body care, with MAC Cosmetics and e.l.f. beauty joining the product roster
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Inside Rimmel London’s ‘largest’ rebrand in 190-year history The Coty-owned brand is updating its logo, tagline and marketing campaigns to winover Gen Z and millennials
  3. Croda Beauty Unveils Key Trends Shaping the Future of Beauty in 2025 Explore Croda Beauty's latest insights into 2025's top beauty trends, focusing on empowerment, authenticity, minimalism and sustainability
  4. Maybelline reworks ‘Maybe it’s Maybelline’ jingle for Gen Z The make-up brand is bringing back its signature 1990s sound with a modern twist
  5. Beauty Industry Group appoints former Vegamour exec CEO Robert Schaeffler is now the head of the L Catterton-backed hair extension and hair care company, succeeding Derrick Porter

Upcoming event

PCD London, part of London Packaging Week

11-12 September 2024 | London See all

Related Content

You need to be a subscriber to read this article.
Click here to find out more.
Packaging

Can single-use beauty products ever be sustainable?

With the benefits of single-use beauty encompassing freshness and convenience, we look at the pioneers making single-use greener
You need to be a subscriber to read this article.
Click here to find out more.
Sustainability

‘Don’t be afraid to fail’: Eco marketing experts on swerving the greenwashing trap

With rules tightening around misleading social responsibility claims, how can brands communicate clearly and effectively?
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

2023 trends: The fall of fauxthenticity and rise of proof-based beauty

In 2023, consumers will have zero tolerance for overinflated price points and claims. Brands must prove their worth to be eligible for purchase
Sustainability

Provenance launches the world’s first transparency directory for beauty

With Black Friday fast approaching and very little progress made between COP26 and the ongoing COP27, it is time for both consumers and brands to take responsibility. To be the ones to demand change and push the industry forward
Sustainability

Four out of five consumers are sceptical about beauty brands’ sustainability claims

Shoppers are demanding more transparency amid recent greenwashing controversies from the likes of Kim Kardashian’s SKNN and L’Occitane
Packaging

New postcode-based recycling tool aims to clear up waste and confusion for UK consumers

The Recycle Router from Provenance and Valpak allows Brits to check which packaging materials are recyclable in their area
Subscribe now