Cosmetics Business 2021 survey results: The future of beauty... as voted by you

Cosmetics Business collaborated with brand valuation consultancy Brand Finance to discover how you, our readers, feel about the future of the beauty and personal care industry at this pivotal moment in history

It’s been more than a year since Covid-19 appeared on the scene, dramatically changing the way we live and work. And while vaccination programmes are providing a light at the end of the tunnel, ‘the year coronavirus hit’ is expected to send financial and social shockwaves far into the future. The past 12 months have been a period of change few could have predicted, providing hardship and, occasionally, inspiration and opportunity. So, against this backdrop, what do Cosmetics Business’ readers believe the future holds for beauty and personal care?

To find out, we partnered with independent brand valuation and strategy consultancy Brand Finance to put you, the Cosmetics Business reader, in the driver’s seat. With the results of the inaugural Reader Survey now in, Steve Thomson, Insight Director at Brand Finance, and Annie Brown, Associate at Brand Finance, join Cosmetics Business to discuss the findings.

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