Easy squeezy tube design

Julia Wray discovers the latest developments in tubes for beauty and personal care

Tubes are tremendously versatile. They can be economical or opulent; they’ll be whatever you, the brand owner, wants them to be. Naturally, therefore, tube suppliers are experiencing demand from all levels of the beauty industry for their handy packaging format.

“There will always be the mass market... but now there are mid market and high end brands who all want to move upmarket and see the benefit of using tubes, because a tube is a handy and relatively low cost solution,” says Simon Dix, Sales Director at UK-based packaging provider Vetroplas.

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