Eco beauty: The packaging companies proving it's easy being green

In an ever-changing world, consumers are demanding more from the products they decide to purchase. Sonia Sharma finds out more about packs that adhere to an ecological perspective

As further scrutiny is being placed on companies to produce more sustainable packages, the fragrance and cosmetic industry is one that is trying to overcome this challenge.

Being a market that is notorious for overt bottles and excess packaging, going ‘green’ is a solution in which the industry is taking notice.

David Warren, Commercial Director at Clarke Rubicon, says: “Today, in our far more environmentally conscious world, with sustainability the buzzword in many areas of our daily lives, packaging is much more centre stage and often criticised for its . . .

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