How to transition your brand into beauty

pebble and co explain why brands in various sectors are eyeing the beauty industry

In today’s retail landscape, delivering a compelling, competitive and commercial consumer offer provides ongoing, ever-changing challenges. Review, analysis and evolution of the retail offer are vital for injecting innovation and securing longevity and customer loyalty. 

Targeted and considered diversification has been the brand motto adopted by many of the most successful names in retail and beyond, and has contributed to the transformation of the way we view brands. Diversification was a catalyst in the birth and significant growth of the dynamic lifestyle sector which now embraces all of the biggest and most successful international brand names, from Virgin to Harrods, Cartier to Gucci and Aston Martin to Gillette.

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