In the Loop: Meet the recycling firm that has beauty multinationals embracing the milk man

Terracycle aims to tackle the plastic pollution problem by convincing beauty giants and start-ups to makeover their packaging into reusable alternatives

via Instagram/@loopstore_us

Earlier this year, Terracycle unveiled Loop, a ground breaking reuse concept for packaging that reimagines the way companies and consumers view waste and puts sustainability at the heart of brand messaging.

It works by packaging consumer goods, including beauty products, in sustainable returnable packaging and has already been adopted by multinationals including Unilever and Procter & Gamble, and the retailers Tesco and Carrefour.

Here Tom Szaky (pictured), founder and CEO of TerraCycle, explains for more brands need to be in the loop about recycling...


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