Exclusive: MAC Cosmetics' ‘disruptive’ plans to mark 30 years of Viva Glam

By Amanda Pauley | Published: 11-Jan-2024

A £1 million donation, celebrity-endorsed campaign and new product line-up will take place this year to celebrate 30 years of MAC’s charitable initiative

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MAC Cosmetics is celebrating 30 years of Viva Glam and is marking the milestone by donating £1m to its UK and Ireland charity partners.

Over the next 12 months, the make-up brand’s charitable initiative will split the funding between eight-to-ten equal rights organisations – both new and pre-existing Viva Glam partners. 

MAC will also launch a “disruptive”

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