Products positioned as enhancing beauty from within will see dynamic growth over the 2014-2019 period throughout Europe, said market analyst Euromonitor. The buzzword for such products will be ‘natural’.
'Beauty from within' category to see dynamic growth
The buzzword will be 'natural' with growth predicted between 2014-2019
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How the wellness movement is fueling nutricosmetics NPD
Read moreWhen one thinks of beauty supplements, it is no longer pills and capsules that spring to mind, but social media-friendly ‘skin foods’ and ‘beauty dusts’ that tap into our growing desire for wellness and balance
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Nutraceutical
Nutricosmetics – More on the menu
Globally the market for nutricosmetics, both in the form supplements and beauty foods and drinks, continues its healthy growth trajectory, and new product development is also rising. Nutriceuticals now come in a more diverse range of formats and are designed for a wider range of consumers, tackling a wealth of different issues – from anti-ageing to anti-blemish via UV protection. The quality of beauty foods and drinks is also improving. However, issues still remain in some regions surrounding perceived efficacy and necessary time scales. As such, further consumer education is needed.
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