Clinique is celebrating its Nude Honey Almost Lipstick launch – the sister to its viral Black Honey franchise – via a UK pop-up that will create “cultural resonance through experience”.
The Estée Lauder Companies-owned brand’s ‘Honey Goes Nude’ activation in London comprises interactive elements which showcase the “universally wearable" nude product’s sheer, balmy formula.
Clinique’s TikTok video on 17 June announcing the debut of Nude Honey Almost Lipstick has garnered more than 3.7 million views, highlighting the high level of consumer interest in the product.
“As the latest evolution in our beloved Honey franchise, Nude Honey deserved a moment that reflects its emotional power and consumer love,” Karen Ehrlich, VP Clinique UK & ROI, told Cosmetics Business.
“Like its iconic predecessors Black Honey and Pink Honey, it is a shade that surprises you once it is on – with its warm-cool undertone and sheer payoff.
“Our goal is to create cultural resonance through experience.
“By putting product in hand, facilitating trial, and curating a space that
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