Premium Swiss oral care brand Curaprox has appointed beauty and wellness expert Jessica Diner as its first-ever UK brand ambassador.
The brand says this appointment marks a pivotal step in the company’s expansion within the British market and its ambition to reposition oral health as an essential component of holistic wellness.
Well-established for its science-backed dental solutions, Curaprox's latest move underscores its evolving strategy to intersect oral hygiene with beauty and lifestyle trends.
Jessica Diner, is an ambassador for the British Beauty Council.
Diner’s career spans editorial leadership across leading beauty publications, and is recognised for her deep understanding of consumer wellness culture.
In her new role, she will champion Curaprox’ products and philosophy across her social platforms, while also lending her expertise behind the scenes through brand consultancy and participation in events.
“We are thrilled to welcome Jessica Diner as our first UK ambassador,” said Tom Alcraft, General Manager at Oral Care expert Curaden.
“Her expertise and authentic approach to beauty and wellness make her an ideal partner to help us elevate the importance of oral health within the broader lifestyle conversation.”
Diner’s involvement is designed to go beyond conventional influencer marketing. In addition to content creation, she will contribute to Curaprox’ press strategy and take part in brand experiences that aim to shift public perception of oral care from a clinical necessity to a self-care ritual.
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