e.l.f. Beauty has been named in Time’s list of the world’s 100 most influential companies for 2025.
The fast beauty brand was listed under the ‘Disrupters’ category, alongside other companies such as Labubu maker Pop Mart and language learning app Duolingo.
Time, an American news magazine based in New York City, releases a list of what it considers to be the top-performing global companies annually.
e.l.f. Beauty cited its “speed” at capitalising on customer demands as the reason behind its inclusion this year.
“It is our superpower,” e.l.f. Beauty wrote in a LinkedIn post.
“It is how we disrupt norms, shape culture and connect communities in real time.
“From viral drops to purpose-fueled campaigns, we show up with purpose where it matters – with products and stories that make an impact.”
e.l.f. Beauty’s recent US$1bn acquisition of Hailey Bieber’s cosmetics brand Rhode was also highlighted in the list for making headlines across the world.
Recent financial results have also seen particularly strong growth in 2025, with net sales rising 31% to $355.3m in Q3.
The US cosmetics business hinted at more to come.
It said in the LinkedIn post that it is “just getting started” when it comes to its future growth plans.
The company also thanked its customers in the post, and wrote: “And to our unstoppable e.l.f.z – you are the heart of this movement.
“This honour is a reflection of your passion, boldness and the belief that anything is e.l.f.ing possible.”
Opinion: e.l.f.’s unabashed confidence solidified its place in beauty
Words: Alessandro Carrara
In the wake of e.l.f. Beauty’s $1bn Rhode acquisition, it was only going to be a matter of time before it would end up on some influential company list.
Landing a spot on Time’s rather prestigious top 100 companies list certainly feels like the victory lap for the business, which has been steadily growing its influence and finances.
It has become a brand firmly on everybody’s radar, propelled further by its hefty purchase of Bieber’s beauty company in May.
But, although it broke headlines globally and seemingly shocked the beauty industry out of its M&A slumber, the foundations for the brand’s success were laid a long time ago.
A sense of unabashed confidence in all of its endeavours is, what I would argue, to be the driving force behind the scrappy beauty business.
Let me explain.
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