Rihanna’s Fenty Beauty is launching into the Indian market on 7 August as part of a new, exclusive partnership with Reliance Retail.
As the Fenty brand continues to grow globally, the singer and founder has joined forces with the beauty operator to expand its offering across India.
Fenty Skin and Fenty Beauty products are set to be available online across the country, as well as in-store in more than 50 locations.
Beauty lovers will soon be able to shop the brand across 16 cities, with Fenty products set to launch exclusively at Sephora India, acquired by Reliance Retail in 2023, and Tira Beauty, the operator’s own beauty retailer, which launched in the same year.
Teasing the launch of social media, the star shared the news across X and Instagram, simply asking her audience: “INDIA, are you ready?”
This is not the first time the products will be available to purchase in India, as last year the brand entered a deal with Nykaa to be available online following Rihanna’s performance at the pre-wedding party of founder Mukesh Ambani’s son.
Following an initial online roll out, shoppers noticed the products were no longer available from Nykaa’s Cross Border Store as the brand disappeared from the digital store.
The initial deal has since developed as the parent company, Reliance Retail, widens the beauty brand’s reach across the country and places the products in bricks-and-mortar stores.
It is a smart move from the brand, with the Indian beauty and personal care market the fourth largest in the world – and growing rapidly.
Valued at US$8.1bn in 2023, Custom Market Insights predicts the Indian beauty market is set to reach $18.4bn by 2032.
The launch comes as Fenty continues to grow globally, with products from the brand also now available to purchase on nine islands in the Caribbean, including the singer’s home country of Barbados.
Co-owned by LVMH, Fenty has been making headlines since its launch in 2017, gaining quick success thanks to its innovative formulas, inclusive shade range, and, of course, a little help from its founder.
First available in just 17 countries, the brand now offers international shipping to more than 150 territories, as well as in-person shopping globally.
The brand brought in a hugely impressive $570m in its first full calendar year – a figure that has stayed pretty consistent ever since – and Fenty continues to surpass $550m annually.
Initially launching solely with colour cosmetics, the Fenty empire has since expanded into a four-part empire: Fenty Beauty, Fenty Skin, Fenty Fragrance and Fenty Hair.
Fenty has gone from strength-to-strength since, with 2025 marking a mammoth year for the brand so far, with limited-edition collections inspired by The Smurfs to partnerships with WNBA team New York Liberty – the brand’s first sports sponsorship deal.