Fragrance Market Report: How can brands engage younger consumers in 2017?

By Jo Allen | Published: 17-May-2017
Fragrance

Aware of the spending power of millennials, fragrance brands are increasingly targeting this attractive segment. But engaging the neglected teen market would be another wise move

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The global perfume market is poised to rise by 6.6% over the next five years (source: Euromonitor), with millennials – and their increasing demand for perfume and luxury brands – driving growth.

Fragrance Market Report: How can brands engage younger consumers in 2017?

But this 18-34 age demographic is discerning. Millennials are looking for

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