L’Oréal signs deal to acquire hair care brand Color Wow

By Amanda May | Published: 1-Jul-2025
Hair Care Finance

The prestige brand will join L’Oréal’s professional products portfolio, giving the French beauty giant an ‘increased foothold in hair care’

L’Oréal has signed an agreement to acquire professional hair care brand Color Wow for an undisclosed sum.

The deal will “further strengthen” the French beauty giant’s professional products portfolio, as Color Wow has a “proven track record of success and strong potential for global growth,” read a statement from L’Oréal.

Color Wow was founded in 2013 by Gail Federici, offering a wide range of products that target specific hair care needs such as anti-frizz, thickening and volumising.  

The prestige brand is experiencing rapid growth thanks to its engaged online community and professional origins, distributed via hair salons, selective distribution and e-commerce platforms.

Its hero products include XL Bombshell Volumizer and Dream Coat. 

“We are delighted to welcome Color Wow to the L’Oréal family,” said Omar Hajeri, President of L’Oréal’s Professional Products Division.

“As a premium hair care brand, with high levels of proven efficacy at an accessible price point, this acquisition will give us an increased foothold in hair care and in the styling category. 

“Convinced of its strong potential, our ambition is to make Color Wow a powerful brand worldwide.”

This news comes hot on the heels of L’Oréal snapping up a majority stake in premium skin care brand Medik8 to strengthen its Luxe Division.

Gail Federici, founder and CEO of Color Wow, said joining L’Oréal’s professional division is “an incredible opportunity” for the team.

She added: “Becoming part of the world’s number one beauty company will set the stage for Color Wow’s continued success and help drive our innovation to new heights.” 

The deal is set to close following the customary closing conditions, including the standard regulatory approvals.

After what felt like an M&A slowdown at the start of the year, the beauty acquisition space is heating up. 

Hailey Bieber’s Rhode has been acquired by e.l.f. Beauty for US$1bn, while Unilever has snapped up male grooming brand Dr. Squatch and personal care brand Wild.

Related content:

See more

You may also like

Finance

L'Oréal rejects claims of staff layoffs and closure of Hong Kong office

Read more
The French beauty giant issued an official statement refuting the claims about its Hong Kong division, which was established in 1983 as a subsidiary of the L'Oréal Group

Trending Articles

  1. Shiseido Americas to make ‘significant’ job cuts The subsidiary of Japanese beauty giant Shiseido is planning to lay off staff across its US operations due to a decline in performance, according to an internal memo
  2. L’Oréal-backed inclusive beauty brand Ami Colé announces closure Diarrha N'Diaye-Mbaye has made the ‘hard decision to wind down’ the inclusive beauty brand she founded in 2021
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Jen Atkin’s Mane hair tools line expands remit to become a ‘lifestyle brand’ The celebrity hair stylist’s hair tools company is entering the fragrance mist and hair styling product categories to be a brand ‘that is part of a full routine’
  4. THG revenues improve as beauty bolsters Q3 sales The improved constant currency earnings has resulted in THG’s full-year outlook for 2023 remaining unchanged at 0% to -5%
  5. Shiseido’s annual profits plummet 73.1% amid sluggish market in China The Japanese beauty giant’s full-year operating profit for the 12-month period ending 31 December 2024 reached ¥7.58 billion, down from ¥28.13 billion in 2023

Upcoming event

Packaging Innovation and Sustainable Solutions

11 September 2025 | Virtual See all

You may also like

Finance

L'Oréal rejects claims of staff layoffs and closure of Hong Kong office

The French beauty giant issued an official statement refuting the claims about its Hong Kong division, which was established in 1983 as a subsidiary of the L'Oréal Group
Finance

L’Oréal named one of world’s most influential companies by Time magazine

The French beauty giant made the publication’s annual list thanks to its impact, innovation and success, with its dermatological brand CeraVe highlighted for its performance
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

La Roche-Posay’s game plan to rule dermo-cosmetics and make €3 billion this year

The L’Oréal-owned beauty brand has big plans to accelerate its growth in 2025 with product renovations and an acne-led coaching app, while microbiome and scar management will be among its research for future innovations
You need to be a subscriber to read this article.
Click here to find out more.
Finance

REN Skincare closure lesson: why beauty giants must bring scrappy indie agencies into the M&A mix

Following Ren Skincare’s closure this year, consultant Viola Levy argues why beauty conglomerates need to pay attention not just to indie brands, but to those indie agencies that helped build them
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

L’Oréal CEO says beauty’s future lies in a ‘new era of longevity’, and he plans to democratise it

Nicolas Hieronimus said the giant will ‘play a quintessential role in [the] democratisation of longevity’, empowering consumers to move from corrective to preventive care via a new understanding of skin’s biological age
You need to be a subscriber to read this article.
Click here to find out more.
Finance

L’Oréal partners with Nvidia to ‘supercharge’ its beauty experiences with next-gen AI

The French beauty giant is working with the artificial intelligence (AI) chipmaker to scale the use of generative and agentic AI across its business
Skin Care

L’Oréal snaps up majority stake in premium skin care brand Medik8

The French beauty giant has confirmed it is adding the vitamin A-focused brand to its Luxe Division to ‘further strengthen’ its portfolio
Subscribe now