This bioactivated cosmetic ingredient, derived from the red microalga Porphyridium cruentum, embodies a new generation of clean actives. It is naturally pink, microbiome-balancing and with clinically proven efficacy.
At first glance, Lady Purple® captivates with its extraordinary hue: a vibrant, radiant pink that infuses skincare and haircare formulations with visual allure—without synthetic dyes or added pigments.
This color comes naturally from phycobiliproteins, especially β-phycoerythrin, known not only for its antioxidant power but also for its ability to enhance skin luminosity by capturing and reflecting light. Lady Purple®’s efficacy is backed by rigorous clinical and in vitro studies, it has proven efficacy in restoring microbiome balance, boosting hydration, and visibly improving the appearance of the wrinkles. In just 28 days, it can increase skin radiance by 14.5% and reduce wrinkle depth by 13.6%, while also stimulating beneficial skin microbiota and suppressing unwanted strains. Also, Lady Purple® can clearly and strongly improve skin hydration by +33% after 10 hours only.
This dual action, aesthetic appeal and biological efficacy, makes Lady Purple® ideal for beauty brands targeting the “skinimalism” and microbiome-care trends. Its potent polysaccharide complex delivers deep moisturization and elasticizing benefits, while protecting against oxidative stress from UV and urban pollution. Lady Purple®’s upcycled, circular production process, powered by enzymatic extraction from microalgae biomass, resonates with sustainability-cautious consumers.
Lady Purple® is COSMOS-approved, vegan, biodegradable and free of preservatives. It’s a flexible solution for global formulations in skincare, haircare, sun care and body care. For cosmetic brand founders and marketing teams, Lady Purple® is more than just an ingredient— it’s a statement: a naturally pink innovation that delivers clinically proven hydration and microbiome harmony, with a sustainability story that elevates the brand’s clean beauty credentials.
In a crowded beauty market, stand out with natural color, deliver results with proven efficacy, and build trust with science-backed claims. Formulate with Lady Purple®—where beauty meets balance, naturally.