This article was originally published in the Make-up Trend Report. Receive your copy here
Once synonymous with Instagram’s early beauty boom, the “blurring” aesthetic is back. But this time, it’s more refined. Gone is the hyper-glam, high-coverage matte look of the 2010s, replaced
with soft-focus finishes and flexible balm-to-powder formulas that promise real-skin texture, shine control and all-day wear.
After years of obsession with glossy, dewy, “glass skin” finishes, consumers are now pivoting toward a more airbrushed yet believable aesthetic. From TikTok tutorials focused on “filter allegations” to the explosion of multitasking complexion products, blurring is re-establishing itself as a major visual and commercial trend and brands are already responding.
One of the buzziest launches leading this shift is the Yummy Skin Blurring Balm Powder by Danessa Myricks Beauty, which went viral for its ability to blur imperfections while remaining weightless. Now, with the launch of the brand’s new Yummy Skin Liquid Blurring Balm Setting Spray – which sets, smooths and blurs make-up by applying like a mist yet performing like a powder – and Laura Mercier’s new Translucent Setting Spray Ultra Blur, the trend is solidifying.
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