Lip oils have become the hybrid heroes of many consumers’ beauty routines, with brands from Dior to Rare Beauty blending skin care and make-up to create a high-shine look that continues to trend in 2025.
But the next wave of innovation is seeing a third pillar of benefits move in to the trusty lip oil format – sun protection.
As the summer months move in, SPF lip oils are poised for a boom as consumers seek out new formats that can not only protect their lips during hot weather, but can provide a hint of colour and a glossy finish – all packaged in a trending and luxurious format.
Skin care and make-up brand brand Rodial launched an SPF lip oil after experiencing particular success with its Plumping Collagen Lip Oils.
Founder and CEO Maria Hatzistefanis tells Cosmetics Business: “Our SPF15 Lip oil is an exciting natural extension for us as our lip oils are very popular and we can hardly keep them in stock.
“We chose a natural shade of pink with a brown undertone that is appealing to all skin tones. Our lip oils are non-sticky and long lasting. It took us two years to perfect the formula.”
Rodial’s SPF sales increase fivefold between the months of May and August, and at the time of writing, its SPF15 Lip Oil was already out of stock on the brand’s website.
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