65% of women in the dark over make-up brush fibres

9-Mar-2016

Survey reveals majority of women do not know what their brushes are made of

Despite consumers being more conscious of the ingredients that go into their products, it appears that many are still in the dark when it comes to the fibres used to make their cosmetics brushes.

According to a survey commissioned by make-up brush manufacturer Anisa International and conducted by Harris Poll, 65% of women do not know what their brush heads are made of despite 63% saying the type of material used is important to them.

Anisa Telwar Kaicker, Founder and CEO of Anisa International, said: “Women spend a lot of money on beauty products to enhance the look of their skin, but they don’t understand that the tool they use for application is just as important as the product. The type of fibre used can have a great impact on skin health and product performance. We want to inspire women to be curious and to ask questions about the quality of their make-up brushes.”

The ethical implications of make-up brushes made from animal hair is something that consumers are becoming more aware of, with many now seeking out synthetic fibre alternatives. The survey revealed that 54% of women who buy make-up brushes would only buy those made using man-made fibres.

Recently, e.l.f. Cosmetics announced it has made the decision to stop using animal hair fibres for its make-up brushes completely. Anisa International, meanwhile, has teamed up with beauty brands to develop synthetic alternatives such as the New Natural brush, which is said to offer superior performance and durability and outperform existing animal hair brushes.

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