API launches new foil

Published: 15-Jan-2016

High impact packs designed to intrigue consumers

API is set to share its newest foil at next month’s Packaging Innovations show. The TA foil is suitable for labels and packaging. Able to hold fine detail, including three point fonts, the foil is also suitable for covering large solid areas.

API’s range, including Fresnel Lens PET Laminate, combines the depth and kinetic focus of a lens with the print pack and design to maximise the visual effect. Fresnel micro structures provide an optically correct lens which transmits and reflects the light. Even in their plain, unprinted form they are said to invite consumers to pick up a package and touch its surface.

The TA foil is available in nine shades and will be on display at Packaging Innovations in February. David Peters, Creative Development Manager at API, said: “We are welcoming all designers, printers and brand owners to come to our stand and see our portfolio of foil, laminate and holographic solutions and how together with the latest trends they can deliver exceptional brand enhancement and real on shelf impact for their products.”

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