Average value of a woman’s make-up bag is £256
British women ‘on the move’ should protect their cosmetics
Each British woman carries in her handbag daily £256 worth of make-up according to department store Debenhams. According to research, the average cosmetic bag is made up of 13 products each costing in average £20.
95% of women admitted that they wouldn’t go anywhere without mascara followed by 79% of women who said a bottle of perfume was a must in their handbags. Meanwhile 76% of women revealed that they could not do without foundation. The average price for a bottle of perfume was reported to stand at around £50 while the average foundation was priced at £25.
The research highlighted how, despite cosmetics being often worth more than their camera and phone, 72% of women did not include make-up in their personal belongings insurance and would not consider claiming for cosmetics were the handbag stolen. This was the case for 64% of women.
The research also revealed that women between 35 to 44 years old were those with the most valuable cosmetic items in their bags, with consumers in London, Glasgow and Leeds carrying the most make up especially on a Friday when they get ready for a night out.
According to Ruth Attridge, spokesperson for Debenhams: "When your make up bag becomes the most valuable item in your handbag, it’s time to ensure your insurance is up to date.” She added that these cosmetics could represent a really expensive and time consuming loss should a handbag be lost or stolen. “Without personal belongings insurance, the true cost of beauty could be an ugly surprise.”