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Marketing
K-beauty brand Anua is touring the UK exclusively via Selfridges this summer
The K-beauty brand has partnered with luxury department store chain Selfridges to bring Anua’s range of skin care to major cities across the UK through an immersive pop-up experience, with a focus on the brand’s PDRN offering
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Skin Care
Beauty brands score big with FIFA World Cup 2026 partnerships as football fever heats up
As the FIFA World Cup 2026 kicks off across the US, Canada and Mexico on 11 June, Cosmetics Business highlights the beauty brands striking ‘goal-d’ through football partnerships and limited edition launches
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Packaging
Is Marc Jacobs Beauty’s new trinket-style packaging a hit or miss?
Marc Jacobs Beauty's revamped make-up range has pivoted from the sleek black compacts of the discontinued OG range, leaning heavily into the whimsical, collectable beauty packaging trend instead. This decision has divided opinion, with many asking: is this a winning strategy?
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Body Care
Sephora launches prize for European beauty incubation to fill support ‘gap’
The LVMH-owned beauty retailer’s new strategic initiative, Sephora Prize, aims to spotlight Europe as ‘a powerhouse of beauty innovation’, providing three years of support across merchandising, brand development and R&D guidance to the winning European beauty brand
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Pure Beauty
Pure Beauty is a Cosmetics Business’ magazine that prides itself on being beauty’s global outlook. Our award-winning team of journalists explore the forward-looking trends and movements that impact brand owners and retailers around the world.