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From keychains to whimsymaxxing: Making Gen Z and Gen Alpha packaging trends more sustainable
PZ Cussons’ European Packaging Lead Mark Browne explains how brands can balance eye-catching packaging with circular design
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Rhode, Cécred and Cetaphil named in Google’s most searched for gifts 2026...
Google’s Holiday 100 highlights the top trending gifts of the year in the US across a range of categories, with...
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Body Care
![Cosmetics Business picks: 20 of the best Christmas gift sets for 2026]()
Cosmetics Business picks: 20 of the best Christmas gift sets for 2026
With the festive period just around the corner, beauty brands are launching limited-edition gifting options, from full routine sets to decorative baubles adorned with products. CB rounds up 20 of the best Christmas gift sets for this holiday season
Skin Care
![Rhode’s record-breaking Sephora Europe launch helps e.l.f. Beauty sales soar 51%]()
Rhode’s record-breaking Sephora Europe launch helps e.l.f. Beauty sales soar 51%
e.l.f. Beauty has upgraded its sales outlook for the full 2027 financial year after the standout second quarter performance, which was helped by the further international expansion of Hailey Bieber’s beauty brand Rhode
Marketing
![Beauty's new flex is specificity and brands need to learn to translate it]()
Beauty's new flex is specificity and brands need to learn to translate it
Search is changing in a way that it has not for decades, as people move from text-based searches towards visual-first discovery. Ayesha Mace, Head of Beauty at Pinterest UK, explains why in this phase, translation and specificity is what wins
Ingredients
![Puig CEO wants the company to become a ‘global dermocosmetics champion’]()
Puig CEO wants the company to become a ‘global dermocosmetics champion’
Puig CEO Jose Manuel Albesa spoke on the importance of the beauty company carving its place in the dermocosmetics category, bolstering its offering by taking full ownership of Isdin next year and planning to double the sales of Uriage by 2032
Digital
![Estée Lauder Companies partners with Microsoft to boost AI capabilities]()
Estée Lauder Companies partners with Microsoft to boost AI capabilities
The move forms part of the Estée Lauder Companies’ efforts to bring together its global operations under a single operating model, and will advance the MAC Cosmetics and Clinique owner’s artificial intelligence, cloud and data capabilities
Regulatory
![Mercury, lead and methanol discovered in seized counterfeit cosmetics in the UK]()
Mercury, lead and methanol discovered in seized counterfeit cosmetics in the UK
An investigation by the Intellectual Property Office (IPO) found that four in ten seized counterfeit cosmetics tested failed safety checks, and the IPO is highlighting these risks via a new ‘Face the Fakes’ campaign
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Male Grooming
![Updated: 31 of the best beauty advent calendars for 2026 – from fragrance to K-beauty]()
Updated: 31 of the best beauty advent calendars for 2026 – from fragrance to K-beauty
As beauty retailers and companies Boots, Space NK, Liberty and Selfridges open up orders for their 2026 advent calendar offerings, Cosmetics Business rounds-up 31 of the best to help you countdown to Christmas
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Pure Beauty is a Cosmetics Business’ magazine that prides itself on being beauty’s global outlook. Our award-winning team of journalists explore the forward-looking trends and movements that impact brand owners and retailers around the world.