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Digital
Unilever partners with Google Cloud to use its advanced AI to drive brand growth
The five-year partnership will see Unilever’s global brands united with Google Cloud’s artificial intelligence (AI), accelerating the giant’s business transformation through advanced AI, data, platform and next-generation marketing capabilities
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Hair Care
Vichy wants to ‘lead’ in integrative health – and cracking nutricosmetics is key
Nurtricosmetics is a ‘strategic new category’ for L’Oréal-owned Vichy Laboratoires, with the launch of Liftactiv Collagen Supplements part of the dermocosmetics label’s aim to dominate the integrative health landscape. CB deep dives into the brand’s plan
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Marketing
L’Oréal Paris Cosmetics launches biggest UK collaboration – 1Rebel ‘takeover’ for Extensionist Mascara
The month-long activation includes sponsored classes and a pop-up roadshow which centre on newly launched L’Oréal Paris Telescopic Extensionist Mascara, aiming to target young professionals in an authentic way
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Pure Beauty
Pure Beauty is a Cosmetics Business’ magazine that prides itself on being beauty’s global outlook. Our award-winning team of journalists explore the forward-looking trends and movements that impact brand owners and retailers around the world.



