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Marketing
Liberty invites UK artists to design its 2027 beauty advent calendar in open call
The luxury department store is asking UK artists to submit their vision for its popular beauty advent calendar, with the winner’s design being used in 2027. This is the first time Liberty has opened the creative process to the wider artistic community
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Ingredients
Shiseido unveils research on ring-shaped collagen structure to maintain facial shape
The Japanese beauty giant and a group of select researchers have discovered that facial skin contains a characteristic ring-shaped collagen structure, called Ring Collagen, which generates tension in the skin that serves to maintain a youthful appearance
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Colour Cosmetics
Essie enters its ‘cheeky luxury’ era in a bid to target new consumers
As Essie launches its new Cheeky Luxury platform, which acts as a benchmark for branding, marketing and more, SVP and Global Head of Brand Melanie Ioanna reveals all about the 45-year-old heritage nail player’s efforts to enter into a modern era
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Digital
Charlotte Tilbury and Maybelline are the beauty brands winning at AI optimisation
New insights have revealed the best-performing brands across artificial intelligence (AI) platforms ChatGPT, Gemini, Perplexity and Claude, with Charlotte Tilbury, Maybelline New York and e.l.f. Beauty leading the way
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Pure Beauty
Pure Beauty is a Cosmetics Business’ magazine that prides itself on being beauty’s global outlook. Our award-winning team of journalists explore the forward-looking trends and movements that impact brand owners and retailers around the world.