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Influencer Stella Tzortzi on building a brand inspired by Mediterranean hair oiling rituals

Influencer Stella Tzortzi built Cee Cee from scratch. Now, the content creator is ready for the world to try her culturally-driven, natural hair care inspired by Mediterranean hair oiling rituals passed down from generation to generation

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Influencer Stella Tzortzi on building a brand inspired by Mediterranean hair oiling rituals

Cardi B brings Grow-Good Beauty to Canada

Cardi B brings Grow-Good Beauty to Canada

Rapper Cardi B’s hair care brand, Grow-Good Beauty, launches direct to consumers in Canada, marking the ‘next...
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Shiseido returns to profit in Q3 26, but Drunk Elephant records ‘severe underperformance’

Shiseido returns to profit in Q3 26, but Drunk Elephant records ‘severe underperformance’

Despite returning to profit, Drunk Elephant global sales decreased 23% during the quarter after recording ‘some severe underperformance’ in US e-commerce sales
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Phlur opens festive pop-up with Space NK to ‘build’ hype around Heavy Cream franchise

Phlur opens festive pop-up with Space NK to ‘build’ hype around Heavy Cream franchise

Phlur has teamed up with the UK beauty retailer on a festive activation to promote the masstige fragrance brand’s new Heavy Cream Eau de Parfum and Heavy Cream Body Butter, alongside Space NK exclusive Cashmere Frost Hair & Body Mist
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Indie brand Monte Club is shaking up the tired male grooming industry

Indie brand Monte Club is shaking up the tired male grooming industry

With male grooming moving at a glacial pace at times, indie hair care brand Monte Club wants to make a difference in the stagnant category. Find out how its Pure Beauty Award-winning product and stellar marketing are making a difference
Olaplex helps Henkel’s sales in Q3 as hair care acquisitions set to boost growth

Olaplex helps Henkel’s sales in Q3 as hair care acquisitions set to boost growth

Henkel’s newly acquired hair care brands Olaplex and Not your Mother’s are expected to help deliver ‘above-average growth’ and €2bn of annual sales by 2030
Sol de Janeiro and Smashbox among brands donating $83 million excess stock in new initiative

Sol de Janeiro and Smashbox among brands donating $83 million excess stock in new initiative

Vessel, a new start-up with $5 million backing, aims to solve the issue of excess inventory going to landfills or incineration in the beauty industry and beyond, with brands Sol de Janeiro and Smashbox taking part in the new initiative
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Why do chemicals in beauty products have a bad reputation? How better science communication can tackle misinformation

Why do chemicals in beauty products have a bad reputation? How better science communication can tackle misinformation

In an era of widespread misinformation, inaccurate science communication is rife. In his keynote speech at the CTPA Scientific Conference, Beta Montemayor tackled how the industry can start to rewire the public perception of chemicals
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Maybelline New York updates its 35-year-old ‘Maybe she’s born with it’ tagline

Maybelline New York updates its 35-year-old ‘Maybe she’s born with it’ tagline

The L’Oréal-owned make-up brand has revamped its famous tagline, which first debuted in 1991, to reflect the brand’s “next chapter” and how women see beauty today. Sandrine Jolly, Global Brand President of Maybelline New York, reveals the new tagline and campaign with Miley Cyrus below
Shark, Makeup by Mario and Dcypher crowned Pure Beauty Awards 2026 winners

Shark, Makeup by Mario and Dcypher crowned Pure Beauty Awards 2026 winners

Dcypher, Jo Malone London, Sculpted by Aimee, Makeup by Mario and Shark are among the beauty brands crowned the best in the business across 21 categories at the Pure Beauty Awards 2026, which took place at London’s Grosvenor House in the UK

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Regulatory
Dove moisturising claims supported by US advertising watchdog after P&G challenge

Dove moisturising claims supported by US advertising watchdog after P&G challenge

The National Advertising Division supported claims related to Unilever-owned Dove’s Deep Moisture Body Wash, which were challenged by Procter and Gamble, including that the product offers 24-hours of moisturisation and nourishes dry skin
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Marketing
Is beauty’s new comedic marketing strategy proof the industry needs to lighten up?

Is beauty’s new comedic marketing strategy proof the industry needs to lighten up?

As a number of brands across beauty and wellness place comedians at the forefront of their campaigns, Cosmetics Business explores how male comics have become a central part of the beauty marketing conversation
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Colour Cosmetics
Coty to restructure France operations amid turnaround efforts

Coty to restructure France operations amid turnaround efforts

The Kylie Cosmetics and Rimmel London owner has ‘proposed to adapt its operating model’ in France as part of its plans to halt declining sales under its ‘Coty:Curated’ strategy
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Packaging
From keychains to whimsymaxxing: Making Gen Z and Gen Alpha packaging trends more sustainable

From keychains to whimsymaxxing: Making Gen Z and Gen Alpha packaging trends more sustainable

PZ Cussons’ European Packaging Lead Mark Browne explains how brands can balance eye-catching packaging with circular design
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Ingredients
Is the glow over? Why matte lips are making a big comeback

Is the glow over? Why matte lips are making a big comeback

Matte is back when it comes to lip looks, driven by nostalgia and the revival of maximalist make-up. But these  next-generation lip products are a long way from the drying formulas of the past, delivering skin care ingredients for hydration and blurring benefits, as well as comfortable textures
Skin Care
Estée Lauder unveils ‘breakthrough’ platform to accelerate skin science and longevity innovations

Estée Lauder unveils ‘breakthrough’ platform to accelerate skin science and longevity innovations

Estée Lauder Companies’ new Mastering Skin Longevity platform claims to look beyond the study of individual hallmarks of ageing by placing the focus on the ‘master regulators of skin longevity’, helping to advance skin science for brands The Ordinary, Clinique, La Mer and Dr.Jart+
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Hair Care
Rhode, Cécred and Cetaphil named in Google’s most searched for gifts 2026 list

Rhode, Cécred and Cetaphil named in Google’s most searched for gifts 2026 list

Google’s Holiday 100 highlights the top trending gifts of the year in the US across a range of categories, with beauty brands Rhode, Cécred, Cetaphil, Tower 28 and Summer Fridays all making the search engine’s 2026 list
Manufacturing
Schwan Cosmetics to open new North Asia hub in Seoul to accelerate K-beauty innovation

Schwan Cosmetics to open new North Asia hub in Seoul to accelerate K-beauty innovation

Due to open in January 2027, Schwan Cosmetics hub in Seoul, Korea, aims to bring K-beauty innovations in skin care and ingredients to colour cosmetics at a faster pace
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Body Care
Cosmetics Business picks: 20 of the best Christmas gift sets for 2026

Cosmetics Business picks: 20 of the best Christmas gift sets for 2026

With the festive period just around the corner, beauty brands are launching limited-edition gifting options, from full routine sets to decorative baubles adorned with products. CB rounds up 20 of the best Christmas gift sets for this holiday season
Digital
Beauty's new flex is specificity and brands need to learn to translate it

Beauty's new flex is specificity and brands need to learn to translate it

Search is changing in a way that it has not for decades, as people move from text-based searches towards visual-first discovery. Ayesha Mace, Head of Beauty at Pinterest UK, explains why in this phase, translation and specificity is what wins
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Male Grooming
Updated: 31 of the best beauty advent calendars for 2026 – from fragrance to K-beauty

Updated: 31 of the best beauty advent calendars for 2026 – from fragrance to K-beauty

As beauty retailers and companies Boots, Space NK, Liberty and Selfridges open up orders for their 2026 advent calendar offerings, Cosmetics Business rounds-up 31 of the best to help you countdown to Christmas

Sponsor Promoted Content

From twist to drop: Meet Virospack autofill

From twist to drop: Meet Virospack autofill

Virospack presents Autofiller push button dropper, a new solution designed to enhance the application experience through a combination of intuitive functionality,...
NUBIRAWAVE: Iberchem’s new digital platform to create blooming fragrances with emotional benefits

NUBIRAWAVE: Iberchem’s new digital platform to create blooming fragrances with emotional benefits

Following the launch of O-DOOR in 2025, Iberchem continues to integrate data-driven tools into its fragrance creation process, empowering perfumers with greater...
Vytrus launched Hydranode for skin hydration at in-cosmetics Asia

Vytrus launched Hydranode for skin hydration at in-cosmetics Asia

Vytrus Biotech launched Hydranode at in-cosmetics Asia 2026, introducing hydration by activation, not by water supply. Inspired by the drought resilience of the...
There's a simple way to see what your customers' skin really needs. Most brands aren't using it

There's a simple way to see what your customers' skin really needs. Most brands aren't using it

Many beauty brands already offer AI skin analysis on their website or in store – but only to recommend products. Added together, the same analyses show what an entire...
Qiaoyi and GEKA showcase complementary beauty solutions at Cosmoprof Asia Hong Kong 2026

Qiaoyi and GEKA showcase complementary beauty solutions at Cosmoprof Asia Hong Kong 2026

Qiaoyi, a part of medmix beauty will exhibit at Cosmoprof Asia Hong Kong 2026 joined by  colleagues from GEKA’s sales and innovation team. Visitors can meet the teams...
New launch for in-cosmetics Asia: PhytoCellTec Aloha

New launch for in-cosmetics Asia: PhytoCellTec Aloha

Inspired by the remarkable resilience of Waltheria indica, a tropical plant traditionally valued in Polynesian cultures, PhytoCellTec™ Aloha helps the skin remain...
CPL Aromas supports new sustainable school farm in Colombia

CPL Aromas supports new sustainable school farm in Colombia

Granja Don Bosco Circular will provide more than 400 students with practical education in sustainability and  circular economy principles
Packaging industry gives mixed verdict on 2026 Budget

Packaging industry gives mixed verdict on 2026 Budget

While manufacturers welcome measures to support investment and reduce energy costs, industry representatives warn that rising taxes, employment costs and the cumulative...
Why brands want one partner for cross-category collections, not a split supply chain

Why brands want one partner for cross-category collections, not a split supply chain

Holiday collections, advent calendars, spa kits and PR boxes now put beauty, wellness and lifestyle in the same drop. The brief is one collection
Wellness, inclusive AI and hyperpersonalisation to reshape beauty through 2030, Revieve report finds

Wellness, inclusive AI and hyperpersonalisation to reshape beauty through 2030, Revieve report finds

The third instalment of The Future Face of Beauty explores five trends driving a more human-centred, connected and personalised beauty industry
SID MEDICOS expands LemonBottle network in Latin America

SID MEDICOS expands LemonBottle network in Latin America

Following its third regional industry event of 2026, the South Korean aesthetics company is exploring distribution partnerships and plans to extend its product range into...
The Soapery finds zero argan oil In ‘Argan Oil’ samples from leading retailers

The Soapery finds zero argan oil In ‘Argan Oil’ samples from leading retailers

100% of the argan oil The Soapery tested from different online retailers contained zero argan oil. That’s right. None. But what is actually inside the bottle?

Featured companies

Iberchem is a leading fragrance manufacturer specialised in the creation of fragrances for fine fragrances, personal care, home care, fabric care and air care products Dermaself is an AI Beauty Agent for beauty brands and retailers, combining AI skin analysis with personalised skincare recommendations to help consumers better understand their... We are a leading manufacturer, supplier and wholesaler for innovative high precision beauty application solutions including mascara, lip gloss, concealer, micro brushes and... Mibelle Biochemistry designs and develops innovative, high-quality actives based on naturally derived compounds and profound scientific know-how
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Latest Media See all

Cosmetics Business Stand Side with Inolex

Cosmetics Business Stand Side with Inolex

Cosmetics Business Stand Side with Inolex
Cosmetics Business Stand Side with Nuon Medical at Luxepack Monaco 2025

Cosmetics Business Stand Side with Nuon Medical at Luxepack Monaco 2025

Cosmetics Business Stand Side with Nuon Medical at Luxepack Monaco 2025
Cosmetics Business Stand Side with Sharon Personal Care at in-cosmetics Global 2025

Cosmetics Business Stand Side with Sharon Personal Care at in-cosmetics Global 2025

Cosmetics Business Stand Side with Sharon Personal Care at in-cosmetics Global 2025
Cosmetics Business Stand Side with Vantage at in-cosmetics Global 2025

Cosmetics Business Stand Side with Vantage at in-cosmetics Global 2025

Cosmetics Business Stand Side with Vantage at in-cosmetics Global 2025

Latest Reports See all

Cosmetics Business reveals the top 5 body care trends of 2026 in new report

Cosmetics Business reveals the top 5 body care trends of 2026 in new report

Move over face care, body care is seeing a full-on boom this year, with glowing glass skin, vitamin C brightening treatments and body milks topping the trends
The Ingredients Store and Vantage Personal Care partner to expand digital access to ingredients

The Ingredients Store and Vantage Personal Care partner to expand digital access to ingredients

The partnership brings Vantage’s speciality ingredients and natural oils to The Ingredients Store’s fast-growing digital platform, supporting indie brands, formulators and...
Stop the shedding: Hair care is entering its GLP-1 era

Stop the shedding: Hair care is entering its GLP-1 era

As consumer appetites quite literally shrink, demand for products and supplements that promise to help with the undesired side effect of hair loss is expanding
Hair longevity: 3 trends to watch out for in 2027

Hair longevity: 3 trends to watch out for in 2027

The buzz around hair longevity continues, but as we inch towards 2027 what are the latest trends shaping this new frontier for hair care?

Company news

Inolex President Art Knox elected to IBA board of directors Joins the leading Association dedicated to independent beauty founders and their companies
Roberto Pozzoni Appointed as Purchasing & General Affairs Manager for Brivaplast Group Brivaplast, an Italian family-owned company with 60 years of expertise in application solutions for makeup, is pleased to announce the appointment of Roberto Pozzoni as the new...
MODELROCK celebrates their iconic Ultra Luxe Individual Lashes Makeup artists’ number one favourite lash since 2012
Kaffe Bueno names Thomas Durhuus as CEO Kaffe Bueno has announced the appointment of Thomas Durhuus as Chief Executive Officer, effective 1 February, as the company enters its next phase of growth focused on scale...
Provital continues to evolve with Nina Esposito as new Managing Director for US and Canada This year, as part of our ongoing evolution, Provital is excited to announce the appointment of Nina Esposito as the new Managing Director of Provital LLC, overseeing our...
Squeeze 2.0: better, lighter, greener Eurovetrocap is excited to introduce you the Squeeze 2.0, the enhanced version of our tottle, now even more efficient and sustainable
CEO Pascal Vieilvoye of Concept4 wins EcoVadis Outstanding Sustainability Leadership Award 2025 Concept4 Limited is thrilled to announce that CEO, Pascal Vieilvoye, has been honoured with the prestigious EcoVadis Sustainability Achievement Award 2025
Inolex taps Art Knox as President to drive next phase of customer-focused growth and sustainable innovation Inolex is pleased to announce the appointment of Art Knox as its new President. Knox will lead the company’s strategic vision to deepen customer relationships and drive new...
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Upcoming events See all

Hair Care Trends for 2027

3 December and 10 December 2026 | Virtual

Paris Packaging Week 2027

3-4 February 2027 | Paris

Packaging Innovations & Empack 2027

24 - 25 February 2027 | Birmingham, UK

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Pure Beauty is a Cosmetics Business’ magazine that prides itself on being beauty’s global outlook. Our award-winning team of journalists explore the forward-looking trends and movements that impact brand owners and retailers around the world.