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Marketing
Jo Malone London debuts first gaming collaboration with Fortnite to promote Sea Salt & Bergamot
The Estée Lauder Companies-owned fragrance brand is bringing its newly launched Sea Salt & Bergamot collection, inspired by the wild waters of the British coast, to new audiences via a new partnership with Epic Games’ ‘Battle Royal’ shooter game
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Ingredients
2026’s biggest beauty reformulations: from Estée Lauder and Charlotte Tilbury to SkinCeuticals
Iconic products and cult formulas are being reinvented in 2026, including Estée Lauder’s Double Wear foundation, Charlotte Tilbury’s Magic Cream, Bobbi Brown Cosmetics’ Face Base and SkinCeuticals’ C E Ferulic. Cosmetics Business takes a look as to why
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Packaging
Curtis Packaging secures the victory for the Best Secondary Packaging Innovation in the Cosmetics Business Innovation Awards
Judge Nick Vaus praised the originality, usability and commercial impact of the innovation, recognising its potential to influence the future of decorative secondary packaging.
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Digital
Kylie Cosmetics, Huda Beauty and MAC Cosmetics crowned most popular beauty brands of 2026 so far
Huda Kattan’s namesake make-up brand reclaimed the top spot on The Cosmetify Index, while luxury companies Dior Beauty and YSL Beauty have climbed up the top 50 ranking by improving their digital presence
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Pure Beauty
Pure Beauty is a Cosmetics Business’ magazine that prides itself on being beauty’s global outlook. Our award-winning team of journalists explore the forward-looking trends and movements that impact brand owners and retailers around the world.