Pure Beauty

Buxom to re-enter the UK with exclusive Debenhams deal

Published: 9-Mar-2017

The Shiseido-owned brand is re-entering the UK market after withdrawing in 2012

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Buxom, the colour cosmetics brand owned by Shiseido, is due to re-enter the UK market via an exclusive listing with Debenhams.

The brand’s hero plumping lip products used to be available in the UK and Ireland from 2010-2012 but withdrew to focus on the US market.

In the US Buxom is stocked in Ulta and Macy’s, and its Full-On Lip Polish is the best selling lip gloss in Sephora.

Buxom will launch in Debenhams’ Oxford Street Store and on debenhams.com on

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