Singer Cheryl Fernandez-Versini has been unveiled as the face of L’Oréal Paris’ latest mascara launch, False Lash Sculpt Mascara.
The 32-year-old appears in a campaign shot by Storner productions wearing a smokey eye and neutral lip. The mascara is promoted as having the ability to help tightline the upper eyelid – a technique where eyeliner is applied to the waterline. The mascara features a comb-brush, which means users can press the brush head across the upper waterline to both tightline, then coat the lashes, in the same swipe.
Karin Darnell, Fernandez-Versini’s make-up artist, said: “Getting that hit of eyeliner in the waterline of the top lid can be tricky with an eyeliner but this mascara does it for you. The brush allows you to get super close to the root and as the mascara dries you’re left with a much defined ‘tight-lined’ effect.”
