The metaverse is coming. But what exactly is it, and how will it shape the future of beauty?
In 2022, tech will bring further transformation to beauty as consumers and brands explore the blurred boundaries between the digital and real world.
The adoption of virtual influencers will not only give brand campaigns opportunities to stand out, but to explore themes around realistic beauty and inclusivity. Meanwhile experimentation with everything from make-up for 3D avatars to NFT development will push beauty’s creative development into new digital realms.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.
- Companies:
- Beiersdorf
- L'Oreal
- Estée Lauder Companies
- Louis Vuitton Moet Hennessy
- NARS Cosmetics
- Jo Malone
- Shiseido
- Kering
- Gucci
- Holition
- Dior
- Wunderman
- Drest
