Dannii Minogue and Tabitha Somerset Webb unveil Project D fragrance
Fashion label to move into personal care with signature scent and trio of purse sprays
Recently launched fashion label Project D, the brainchild of Dannii Minogue and designer Tabitha Somerset Webb, is setting its sights on the fragrance world with the introduction of a signature scent this September. Project D by Dannii and Tabitha has top accords of neroli, bergamot and ylang ylang; a heart comprising notes of tuberose, Japanese osmanthus, mimosa and purple orchid; and a dry down of creamy sandalwood, saffron, skin musks and hot amber oils.
Project D will simultaneously launch three purse sprays, each capturing a note from the signature fragrance, which can be worn individually or layered together. Dawn, which carries the tagline ‘Ready to Inspire’, contains notes of bergamot, geranium, neroli and ylang ylang, while Day – ‘Ready to Intrigue’ – is inspired by tuberose, daisy, Japanese osmanthus and mimosa. Finally, Dusk features notes of sandalwood, skin musks and hot amber oils, and boasts the tagline ‘Ready to Ignite’.
According to Somerset Webb, the intention is to allow women to make the transition from day to night. “While our signature scent captures the spirit and essence of the Project D woman, our purse sprays reflect our vision for fashion and style that takes you from day to night, from revitalising, energising scents of the dawn, right through to the rich and sultry notes of dusk,” she says.
