Estée Lauder has announced a new partnership with Victoria Beckham. The fashion designer is set to launch a limited edition beauty collection called Victoria Beckham Estée Lauder, due to launch in September 2016.
The new make-up collection will be sold through selected retailers and on esteelauder.com as well as at victoriabeckham.com.
Beckham’s fashion brand launched in 2008 to growing critical acclaim. The clothing range is now stocked in more than 400 stores across 50 countries. Of the new collaboration, she said: “I am thrilled to be launching this limited edition make-up collection with Estée Lauder. The whole process has been both inspiring and eye-opening – from going back and revisiting the Estée Lauder archives through to working on the product with the Estée team, this feels like the perfect make-up partnership for me and my brand.”
Jane Hertzmark Hudis, Group President Estée Lauder, added: “We are excited to join forces and bring Victoria’s take on beauty to her many fans around the world. Victoria is an entrepreneur in the true spirit of our Founder, Estée Lauder, with a real understanding of what women want, and a commitment to making women look and feel their most beautiful. Victoria has a passion for beauty and we are delighted to welcome her into our brand.”
Beckham added: “I had long admired Estée Lauder the woman, and the powerful brand that she created, so I am excited to offer both of our customers this make-up range and play a small part in her vision for women.”
Victoria Beckham has previously collaborated with Nails Inc. Her brand Victoria Victoria Beckham, a sister brand to her main range, worked with the brand on the launch of two limited edition nail polishes. The designer helped to customise the designs, which launched in February 2015.
