Packaging Innovations, which takes place at the NEC on 26 and 27 February 2014, will be offering an array of product launches and packaging solutions, so whether it is cosmetic, luxury or pharmaceutical packaging, this show has it covered.
It will be jam-packed with over 350 exhibitors, and a full learnShops programme, spanning across every aspect of packaging delivered by world-class industry experts, such as Marks & Spencer, Procter & Gamble, Wilkinson, Promens, Tesco, Asda and Neal’s Yard Remedies. Plus there will be plenty of show floor ‘theatre’ in the form of The BIG Packaging Debate, one-to-one advice and the Lions’ Lair.
Show Exhibitors
Chesapeake, one of the world’s leading suppliers of consumer and healthcare packaging, will be showcasing a creative range of printed packaging.
Tony Hitchin, Market Development Director at Chesapeake, comments: “Packaging is the key interface between products and the consumer. If it is created effectively, it can play a crucial role in supporting a brand’s value. This year our stand is all about demonstrating how print finishes & effects, new materials and technologies can ensure a brand blossoms and stands-out from its competitors. Our stand has a unique summery theme and promises a touch of intrigue too.”
Brand new to the UK manufacturing market is Measom Freer’s luer cap range. Made from polypropylene, they fit any of their 18mm R4 neck sized bottles from 15ml to 100ml and provide safe and leak free dispensing. Typical uses include lubricants, solvents, adhesives, inks, chemicals and assembly fluids.
International exhibitor, RAKO-GROUP who has worked with some of the world’s most prestigious brands, such as Schwarzkopf, Unilever, Sebapharma, P&G and Dr Kurt Wolff, will be showcasing its latest works. For instance, its track & trace-system HoloTrackX™, providing worldwide overview and control over the flow of products. Its E-beam nanogramTM supplying 100 percent security against counterfeiting, plus holographic effects imprinted into a varnish.
HP will be transforming its stand into a ‘digitally printed supermarket’. It will showcase the many consumer items that feature digitally printed labels and packaging that have been printed on HP Indigo Digital Presses, demonstrating the versioning capabilities of HP digital printing technology. The shelves will be filled with wine bottles, health and beauty, pharmaceutical and other typical household products.
Plus major names including GF Smith, HH Deluxe Packaging, Macfarlane Packaging, M&H Plastics, Aptar Beauty + Home, Leo Luxe and Toly will also be exhibiting.
Show Features
There will be a number of new show features at the show. These include an Eye-Tracking Technology Feature, run by Campden BRI, providing a unique opportunity to see through the eye of the consumer, understand what drives their spending behaviour and store navigation. This will provide businesses with the necessary information to develop an enhanced strategy for POS, pack design and product positioning.
Plus a 3D Print Feature which will enable designers, engineers and educators to test and perfect their work with 3D modelling.
To keep up with latest issues and trends there will be an array of free-to-attend learnShops seminars, with expert and case study speakers spanning the world of print and packaging. Headlining the exciting line-up of speakers will be packaging guru Lars Wallentin, drawing upon his experiences after a 40-year career at Nestlé as head of packaging design, as he talks ‘Packaging Sense’ at the show. Other key companies featured will be Procter & Gamble, Tesco, Wilkinson, and Asda.
Plus, Paul Day, Packaging Technologist at Neal’s Yard Remedies, who will be speaking at the show on ‘NPD in packaging’ revealing why he thinks packaging is so important when selling a product.
The BIG Packaging Debate will also be returning to the NEC, where a panel of packaging experts will form a lively Question Time style session, discussing whether packaging is designed for the consumer or for the supply chain.
Visitors can also get one-to-one personalised advice on any aspect of their packaging from expert professionals at the Packaging Consultancy Clinic, or take part in Lions’ Lair where the audience can grill a selection of brave exhibitors as they pitch their latest innovations to a panel of experts, hoping to receive a very public thumbs up.
Those interested in exploring what active and intelligent packaging can do for their brand can gain tailored and specific advice on the Active & Intelligent Packaging Industry Association stand. Furthermore, on the second day of the show, the BIG Print Debate will bring industry experts together to discuss whether the latest print technologies provide brands sound ROI or are simply a gimmick.
A drinks reception for all those visiting the show will be held after The BIG Packaging Debate at the close of the show on Wednesday providing an opportunity to meet the panel and the rest of the speakers at the show, network with colleagues, new contacts, and exhibitors.
The 2014 event will feature seven co-located shows in total: Packaging Innovations, Ecopack, Contract Pack, Packtech, Print Innovations, Labelling Innovations and, new for 2014, Converting Innovations.
Visitor registration is free via the Packaging Innovations website www.easyFairs.com/PIUK
Companies interested in exhibiting at Packaging Innovations 2014 can find out more about booking a stand by calling the packaging team on +44 (0)20 8843 8800 or emailing PackagingUK@easyFairs.com.
