Pure Beauty

Foreo reveals 'tremendous' growth in travel retail

Published: 3-Jul-2018

The beauty devices brand anticipates sales of US$125bn by 2023

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Foreo, the Swedish beauty devices company, is proving a hit with consumers in airports and duty free locations around the world, and is experiencing "tremendous growth".

Its travel retail business boasts sales of around 4 million units yearly, with a sales value forecast of US$125bn by 2023.

Foreo has entered 30 new travel retailers since January and is present in nearly 200 locations worldwide.

Paul Peros, the CEO of Foreo, said: "Travel retail in many ways differs from

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