Today, it was announced that HCP Packaging Group held an official ground-breaking ceremony to celebrate the start of construction of the planned initial phase of a manufacturing expansion project at its Rusi site in Bechhofen, in the district of Ansbach, Bavaria, Germany.
Part of a multi-year, multi-phase expansion investment, the event was attended by the Deputy County Commissioner of Ansbach, Mr Stefan Horndasch, regional and local dignitaries including the Mayor Mr Helmut Schnotz, the Rusi sales and operations teams, along with senior representatives of HCP’s global management team from France, UK and China.
Mr Klaus Sindel, whose family founded the company in 1976, opened the proceedings by welcoming the visitors and thanking the Rusi team for their commitment to an ongoing legacy of excellent customer service.
The expansion programme involves the addition of two new production buildings on the existing Rusi site, installation of new equipment for injection moulding and decoration of cosmetics packaging, which will increase the existing annual manufacturing capacity by over 60%.
Expected to be fully operational by October 2018, this investment demonstrates HCP’s long-term commitment to make Rusi Germany the hub of its European manufacturing platform for the long-term, bringing additional employment opportunities to the region.
This strategic growth investment is a further move to better support our customers’ regional sourcing objectives in Europe.
With the acquisition of Rusi combined with the innovative capability for high-precision micro-injected components by Paris-based SIMP (acquired by HCP in 2016) coupled with strong mascara expertise in North America and China, HCP can now offer very compelling full-pack mascara solutions fully made in Europe.
The lead architect outlined the building plan and the steps involved in the detailed construction project which will incorporate the very latest German energy-efficient technologies.
HCP’s CEO Mr Eddy Wu highlighted that this – and subsequent planned investments at Rusi – further demonstrates HCP’s commitment to regional manufacturing of a very significant share of the company’s products sold in Europe.
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