After a month of speculation and social media teasing, TV personality and businesswomen Kourtney Kardashian has announced the launch of her new digital lifestyle venture.
The new content and e-commerce website Poosh, named after her daughter Penelope, aims to inform and inspire across beauty, wellness, interior, travel and fitness.
Across its beauty section, the site offers the 39-year-old’s beauty tips, non-toxic product recommendations and make-up looks.
It will also feature interviews and tutorials for its business-minded readers.
Kicking off the line-up with Kardashian’s mum Kris Jenner in an 11 minute video.
Kardashian teased the launch of her new site through her social media channels // image via @kourtneykardash
In a statement Kardashian said: “People are constantly asking me how I do it all, from being a single mum to working full-time to still maintaining a social life.
"I get endless questions about food, kids, beauty and fashion, so I decided to create Poosh, a curated experience and destination for modern living.”
The eldest member of the Kardashian-Jenner clan formerly launched a lifestyle app, along with the rest of her sisters, Khloe, Kylie, Kendall and Kim, in 2019.
