Lancome Visionnaire Advanced Multi-Correcting Cream

Published: 3-Apr-2014

Visionnaire Advanced Multi-Correcting Cream contains the brand\'s molecule LR2412

New from Lancôme (L'Oréal) is Visionnaire Advanced Multi-Correcting Cream: a cream containing the brand's molecule LR2412 that first appeared in Advanced Skin Corrector serum.

Key ingredients are LR2412, an anti-ageing ingredient that works on all layers of the skin; adenosine, to protect the collagen network by reducing the action of enzymes involved in collagen breakdown; hyaluronic acid, to hydrate the upper layers of the epidermis and restore fullness for a plumping effect; and meadow foam oil, a natural oil with lipid replenishing and hydration properties.

According to the brand, the cream was created for women who "are looking for richer textures to complement or replace a serum but still want multiple benefits". It contains a complex of active ingredients that boast benefits for smooth, radiant and plump skin. Lancôme's research showed that in the UK, 55% of women want a cream in the anti-ageing skincare sector, compared to 26% who want a serum.

The cream feels like a comforting balm upon application, and once massaged into skin, delivers a fresh touch and intense hydration. It absorbs rapidly and leaves a velvety, delicately smooth film.

Visionnaire Advanced Multi-Correcting Cream will launch in June and will be priced at £59.

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