W7 Cosmetics has coupled up with Love Island’s Olivia Buckland for 2018.
According to the brand its new #ForEverydayPopCulture campaign is designed to be a whimsical take on today’s millennial culture.
The campaign video features Buckland, 23, partaking in ‘millennial activities’, including a boardroom meeting, gym session and drinks with friends, all while using a selection of W7 Cosmetics’ 500 products.
Sam Bazini of W7 Cosmetics said: “We couldn’t be more delighted to welcome Olivia as the fresh new face of W7 Cosmetics.
“Having followed her career journey, we recognise what a great role model she will be for our customers.”
Bazini added: “We love the passion she has displayed towards not only our products, but the make-up and beauty industry as a whole.”
The brand was created in 2002 by two male entrepreneurs, Sam Bazini and Eoin Macleod, who wanted to offer women a range of quality products for an affordable price.
Buckland added: “I am so excited to be working with W7 Cosmetics as I’ve been following the brand and using their products for a long time now.
“They cater for literally every possible make-up need and I love that I can experiment with so many different looks.”