Ricky Gervais launches animal free testing campaign
The Cruelty Free International campaign seeks to eradicate animal testing for cosmetics worldwide
Comedian Ricky Gervais has launched a global campaign to end testing on animals for cosmetics. The campaign sees the launch of Cruelty Free International who will work with governments, regulators, companies and partner organisations worldwide to tackle animal testing. Its strategy will include placing animal testing on the agenda of some governments for the first time.
“I am delighted to support the launch of Cruelty Free International, the exciting global campaign to end the use of animals in product testing,” Gervais, global ambassador for the new organisation, said.
“Animal testing for cosmetics is still allowed in most of the world. That means thousands of animals can continue to die for the sake of a new shampoo,” he added. “We urgently need a worldwide ban on this cruel and unnecessary suffering.”
Michelle Thew, chief executive of Cruelty Free International, said: “We are delighted to receive the backing of Ricky Gervais for this exciting and dynamic organisation. The time has come for a concerted effort to finally end animal testing for cosmetics worldwide. Cruelty Free International will lead this global effort.”
Cruelty Free International was established by the British Union for the Abolition of Vivisection (BUAV).
