The Body Shop has confirmed it will discontinue its face wipe range in favour of sustainable alternatives.
In a statement to HuffPost UK, the brand said it would rid it’s shelves of the products by October and into 2020.
The announcement comes hot on the heels of Holland & Barrett’s pledge to ban the sale of wet wipe products in its store from September this year.
In a statement to the HuffPost UK Linda Campbell, The Body Shop’s Managing Director UK said: “A perfect alternative to our face wipes is the Camomile Sumptuous Cleansing Butter with removes make-up while cleansing your skin.
“It works brilliantly when paired with the 100% organic cotton muslin cloth.
“Using a muslin cloth is a great option as it can be washed and reused again and again.”
Brands offering sustainable alternatives include products from Lush, Face Halo and Magnitone.