Car fumes, sun damage, agricultural pesticides and industry wastes are probably some of the first images that come to mind when consumers think about pollution.
But the US Environmental Protection Agency (EPA) says our indoor environment is two to five times more toxic than our outdoor environment, and in some cases, the air measurements indoors have been found to be 100 times more polluted.
Startling statistics
Anti-pollution products may be close to mainstreaming in the beauty market, indoor pollution remains largely ignored
The World Health Organization (WHO) agrees, reporting that almost 3% of the global burden of disease is due to indoor air pollution.
To put that 3% in perspective, WHO estimates that 3.4 million people die a year as a result of indoor pollution.
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