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Published: 28-Aug-2015

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Packaging

GEKA - The global leader in hightech mascara innovation

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For more than a century, GEKA has shaped the future of lash beauty through exceptional brush craftsmanship, technical precision, and visionary product development. Evolving from a traditional brush maker into a global leader for mascara applicators and cosmetic packaging, GEKA is trusted by more than 180 brands worldwide — from iconic beauty houses to emerging indie labels. With patented technologies, deep material expertise, and sustainable innovation, GEKA sets the standard in the global mascara industry

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Packaging

GEKA - The global leader in hightech mascara innovation

For more than a century, GEKA has shaped the future of lash beauty through exceptional brush craftsmanship, technical precision, and visionary product development. Evolving from a traditional brush maker into a global leader for mascara applicators and cosmetic packaging, GEKA is trusted by more than 180 brands worldwide — from iconic beauty houses to emerging indie labels. With patented technologies, deep material expertise, and sustainable innovation, GEKA sets the standard in the global mascara industry
Fragrance

Estée Lauder Companies launches legal action over use of ‘Jo Malone’ trademark on Zara perfume packaging

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Analysis

Why big beauty retailers like Sephora and Boots are investing in boutique concepts

Competition and consumer demand are pushing Sephora, Boots and The Perfume Shop to innovate with boutique concepts in the UK – can they complement rather than compete with existing stores?
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Research & Development

Q+A: How Amika formulated Soulstruck, an innovative dry hair mask to reduce wash days

Product developer Dr. Cicely Shillingford tells Cosmetics Business how Amika’s new dry hair mask, Soulstruck, compliments existing best-sellers, the Soulfood hair mask and Perk Up dry shampoo
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Colour Cosmetics

The marketing power of unsponsored beauty product endorsements

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Skin Care

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