Valentino appoints Lady Gaga as face of Voce Viva perfume

Published: 15-Jul-2020
Fragrance Marketing

The Grammy award-winning singer-songwriter will star in the fragrance’s advertising campaign due to be unveiled in September

You need to be a subscriber to read this article.
Click here to find out more.

Valentino has revealed singer-songwriter and actress Lady Gaga as the face of its new fragrance launch Voce Viva.

The perfume, designed by Creative Director Pierpaolo Piccioli with Valentino Beauty, is inspired by

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Skin Care

La Roche-Posay lands Law Roach for punny partnership marking 50th anniversary

Read more
The L’Oréal-owned skin care brand has brought in the celebrity stylist alongside a cast of experts and creators for its ‘Brand Name’ Campaign in an attempt to connect with younger generations

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Maison Francis Kurkdjian turns heads with new $28,000 bottle of Baccarat Rouge 540 The fragrance giant has shocked consumers with its latest launch. Only 54 bottles of new Baccarat Rouge 540 Édition Millésime will be created each year, housed in a red crystal bottle with a 24-carat gold cap
  2. La Roche-Posay lands Law Roach for punny partnership marking 50th anniversary The L’Oréal-owned skin care brand has brought in the celebrity stylist alongside a cast of experts and creators for its ‘Brand Name’ Campaign in an attempt to connect with younger generations
  3. The best in British beauty: who made the cut Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year
  4. Revlon knows ‘What a Girl Wants’ with Christina Aguilera fragrance license renewal The consumer products giant has renewed the agreement with Aguilera, marking more than a decade of collaboration

Upcoming event

13th Annual Beauty Trends & Innovations Conference

24 September 2025 | London, UK See all

You may also like

Skin Care

La Roche-Posay lands Law Roach for punny partnership marking 50th anniversary

The L’Oréal-owned skin care brand has brought in the celebrity stylist alongside a cast of experts and creators for its ‘Brand Name’ Campaign in an attempt to connect with younger generations
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

Garnier teams up with DJ AG for an inclusive SPF activation

The L’Oréal-owned skin care giant has enlisted the viral DJ for a three-stop UK tour to highlight the importance of SPF protection for all skin tones
Colour Cosmetics

L’Oréal Paris collab sees Mugler return to beauty after 15 years

The limited-edition colour cosmetics collection, created with L’Oréal Paris, marks the French fashion house’s first beauty launch in 15 years, with Kendall Jenner fronting the campaign
Fragrance

Valentino Beauty to bring back Studio 54 for one night only

The fashion and beauty house is reopening Studio 54 in New York for ‘an unprecedented revival’ of the nightlife legacy to celebrate the launch of its limited-edition 2025 Rendez-Vous Ivory Collection
Fragrance

Martha Stewart latest Gen X star to front a Lancôme campaign

Lancôme’s La Vie est Belle Vanille Nude launch sees the brand enlist Martha Stewart, the latest Gen X star to be tapped by the L’Oreal brand
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Spider-Man’s Tom Holland swings into Prada Beauty Global Ambassador role

The British actor fronts new male fragrance Prada Paradigme, a scent the luxury brand said has turned traditional fragrance-making on its head to offer ‘a refreshing take on masculinity’
Fragrance

Ralph Lauren Fragrances signs Usher as face of ‘daring’ new men’s scent

The luxury brand is ‘entering a new chapter’ and has appointed the R&B artist to front its new elevated men’s fragrance, Ralph's Club New York Eau de Parfum
Subscribe now