Velcro Industries is bringing its world-renowned Velcro Brand into the beauty packaging arena. The company has partnered with Dr Teal's, part of the PDC brands family, to integrate the Velcro Brand Press-Lok closure into the packaging of its range of Epsom Salt bath soak products. This partnership marks Velcro Brand's expansion into the wellness and beauty category for its proprietary closures.
Press-Lok ensures freshness while allowing for easy alignment and secure fastening, said to be ideal for a pack containing Dr Teal's fine-grain, therapeutic Epsom Salts. Press-Lok is a proprietary closure that was developed for flexible packaging, a fast growing market. The unique closure offers easy alignment that allows consumers to fasten without precise line-up.
"Consumer product brands around the world are recognising that a convenient closure increases overall product value and appeal," said Chris Lerra, Senior Business Development Manager of Packaging, Velcro Industries. "We are thrilled to continue to announce adoptions of the Press-Lok closure and move into the wellness and beauty space through this fantastic new partnership with the Dr Teal's brand."
The closure is available on all of Dr Teal's Epsom Salt Soaking Solutions in the 6lb and 3lb sized bags.
